Kture

Kture is the home of new arrivals in women's high fashion. Each day, every hour, new arrivals are sourced from multiple high fashion brands and retailers, all available on one platform. The goal of this project was to refresh the user experience and UI design across key areas of the platform including the home page, product details, navigation & advanced search. The focus of the refresh was to change the way users navigate and search products on the platform, the result was to implement an advanced search function with predictive results to help get the user to their desired product quicker. Another challenge was improving the entire site navigation for mobile devices, giving the user a seamless experience when browsing on any device. A number of prototypes had been trialed and tested with user groups to help find the best user journeys for different types of customer.