Asos

This project was a proof of concept and not commercial, the overview was to assess the current state of the asos e-commerce website and review what changes needed to be made in order to viably increase the usability and re-think the current interface. The existing asos website may come across as cluttered with the visuals not really aligning with their forward thinking when it comes to being the number one online fashion destination. I created some concepts of a re-designed interface which show how the website could drop un-needed elements in order to create a more minimal and clean layout helping the user to see exactly what content they need and the actions they should take while navigating the asos website.